SENIOR JUDGEMENT

on demand.

Advisory

The Case for Media on your C-suite.

Manifesto

Creative gets the meeting. Comms gets the brief.
Media gets the budget.

By the time a media voice enters the room, the strategy is already set. The audience has been identified. The channel mix has been assumed. The dollars have been allocated against a picture of the buyer that nobody in media drew.

Most of what shapes a media buy is a media question. Who you're actually talking to. Where they really are. What the dollars will and won't earn. Answered after the brief is reverse engineering. Answered before the meeting is leverage.

A senior media voice, when you need it most.

Built by an operator.

About

Founder & Principal

Ryan Green

Before founding The Last Splash, Ryan Green built independent digital media agency Coegi from zero to $60M+ in annual revenue. He created the systems, hired the operators, and ran the strategy meetings that made big-brand media actually perform. The Last Splash distills that decade into a smaller, sharper offering. Senior judgement, on demand, with no incentive to grow your budget. Based in St. Louis.

Board of Directors, 314 Digital
Former Adjunct Professor, University of Missouri School of Journalism
Industry Mentor, Columbia Business School
Former Professional Poker Player

Connect on LinkedIn

Four ways to bring in a media voice.

Engagements

01. Fractional Leadership CMO-level oversight scoped to days per month. For when you need senior judgement at the table without a full hire. Strategy, budgeting, performance reads, and C-suite reporting.
02. Project Audits Forensic reviews of media plans, agency relationships, ad-tech stacks, or in-housing readiness. When something specific needs unblocking. And the in-house team can't audit themselves.
03. Quarterly Strategy Standing reads on what's working and what to do about what isn't. A real conversation, on a calendar. The kind of clear-eyed pattern recognition agencies can't do honestly.
04. Agency Triage Whip your current agency into shape, or find you a new one. Honest reads on the relationship, the work, and the alternatives. With no incentive to keep the engagement going.

Good firms keep good company.

Partner Network

Marketing & Innovation

Covalent

Led by former Best Buy CMO Scott Moore, Covalent is a marketing and innovation advisory built for organizations that have outgrown the status quo. Small bench, hand-picked teams, sprint-paced work. For purpose-driven brands, digital health operators, and entrepreneurs building what comes next. We don't sell bodies. We don't pad the hours.

The Last Splash serves as a fractional advisor on positioning, media strategy, and audience segmentation.

Learn More at covalentco.com

Multi-Entity Operations

The Unheard Empire

Led by 20-year entrepreneur Dr. Jackie Phillips, The Unheard Empire is a multi-entity operator group built on a single thesis: We Don't Complain, We Create. Bespoke fractional teams drawn from forty-plus years across marketing, operations, energy, and government contracting. Embedded inside organizations going after overlooked audiences and underserved markets. We don't observe from arm's length.

The Last Splash serves as Fractional CMO on marketing, media, and brand positioning across the portfolio.

Learn More at theunheardempire.com

Strategy & Facilitation

Wellspent Consulting

Led by Blake Berke and Maren Larson, Wellspent Consulting is the outsourced C-suite for owner-operated businesses that have outgrown the spreadsheet but aren't yet ready for a full executive bench. Strategic planning, finance, marketing, and operations. Diagnosed in the room with the team, then executed alongside them. No templated decks. No exit at the handoff.

The Last Splash serves as a fractional partner on media strategy and channel allocation for Wellspent's marketing engagements.

Learn More at wellspentconsulting.com

Want a second set of eyes on your media?

Call me for an honest read.

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